The band’s single, “Killing In The Name”, sold 500.000 downloads beating X Factor winner Joe McElderry’s “The Climb” by 50,000 copies.
Zack de la Rocha, activist, lead singer and song writer from “Rage Against the Machine” said when he heard the news: “We’re great, we’re very very ecstatic and excited about the song reaching the Number One spot and I just want to say we want to thank everyone for participating in this incredible, organic grass roots campaign.”
But the group not only had nice words about the competition, they also talk about the previous years winnings of X Factor like a “very sterile pop monopoly”.
He also announced that part of the sales will be donated to a homeless charity Shelter, the same that the facebook campaign that took them to the top is supporting, and so far they have received more than £ 70,000 so far.
The campaign that debunked Simon Cowell, the X Factor creator, was started by a husband and wife’s Facebook campaign. In an interview they declared: “We really love music and remember when were were young the charts were really exciting.”.
McElderry Joe confessed that he did not believe the Internet campaign was a personal attack because it started before he was nominated as a winner. He said: “It’s more against the show than me and I think if any other people had have won, the same thing would have happened.”
The Los Angeles rock band’s hit also set another record: it has achieved the biggest download sales total in a first week ever in the UK charts.
McElderry’s song was released digitally after his victory in the X Factor, giving it less time to rack up sales than Rage Against The Machine.
On Friday the band’s lead was just 9,000 copies, but sales then achive more than 200,000 to secure victory. De la Rocha promise that the band would perform a free concert in the UK in 2010 to celebrate their chart win.
Rage Against The Machine are signed to Epic Records, which is part of Sony Music, the same label as McElderry. So, at the end theres not a real battle between two different companies, but between to forms to promote music. Through a big TV campaign supported by big chains and a lot of many, and the music promotion from the people, using Internet tools. without the big companies support, but with thousand of people behind.
The last big Christmas battle on a similar scale was between the Spice Girls’ Goodbye and South Park character Chef’s Chocolate Salty Balls in 1998. The Spice Girls won with 380,000 to their rival’s 375,000.
Despite losing out on the single top spot, Cowell kept a hold on the album chart, with Susan Boyle’s “I Dreamed A Dream” remaining at number one for a fourth week.