Now Ok Go announced they were splitting from the label by “mutual agreement” and they are creating a new label to promote and distribute the disc. The new label is called Paracadute Recordings.
The band asked EMI to be released from its contract and after a lot of arguments EMI agreed. “We realized we wanted to leave EMI in 2002 — it was just a matter of when,” singer Damian Kulash told Rolling Stones magazine. “It’s something of a gift for them to let us go.”
The end of contract between OK Go and EMI will officially start on April 1st, and OK Go will celebrate appearing on the the Jimmy Kimmel Show. Later the same month, the tour for “Of the Blue Colour of the sky” will start with stops in many festivals along the way.