Hollywood Life Magazine offers a unique and intriguing perspective on various topics in the entertainment news landscape. The American digital media brand focuses on the latest celebrity and entertainment news with a blend of fashion, beauty, fitness, and more.
The outlet airs different pop culture events, and award shows as well. Its mission is to disseminate the most accurate and insightful information in a world where celebrities are viewed as role models in many ways.
Where It All Began
Hollywood Life started as a digital media company under the umbrella of Penske Media Corporation (PMC) in 2009. The founder, Bonnie Fuller, launched the brand as a YouTube channel and website focused on the news and information related to Hollywood.
It then became one of the most treasured digital destinations for Gen-Z and millennial women.
The brand focuses on being the best source for users looking for celebrity news, informed opinions, service information, and other celeb exclusives. To achieve this, Hollywood Life has been focusing on delivering almost all forms of digital content, including videos, pictures, and written content on its website and social media pages.
Bonny Fuller’s Mission to Make Hollywood Life a Reputable Source of Entertainment News
Being a former editor of some of the most prominent magazines, including US Weekly, Cosmopolitan, and Glamour, Bonnie Fuller knew just what to include to make the newly acquired outlet a great feat and acceptable media outlet in the eyes of the target audience.
By January 2015, the editor-in-chief, Fuller, started hosting and airing a weekly podcast in this media outlet. The podcast focused on debates, discussions, interviews, and exclusives on celebrity news and female leaders.
A few months later (June 2015), the media outlet, alongside New York City television station (WPIX), announced a cross-promotional and content collaboration across all their platforms. This arrangement saw Hollywood Life providing entertainment content that showed on WPIX’s website and newscasts.
The efforts paid off. Hollywood Life went ahead to receive between 20 and 35 million new visits monthly in the year 2016. At the time, the outlet could publish up to 650 posts on a weekly basis.
Hollywood Life saw significant growth in the subsequent years, with social media following growing to over 10 million active users.
The entertainment outlet also began running awards and contests. The Beauty Awards (2018), GenNext Award, and Fitness & Wellness Awards (2019) are some of the most famous contests from this media house.
Mergers and Acquisitions in Hollywood Life Magazine
In January 2021, Penske Media confirmed that Hollywood Life’s founder and chief editor, Bonnie Fuller, bought the PMC’s shares and assumed full ownership and operations.
However, the chief editor only held the owner’s title briefly, as the brand got a new acquisition on 1st August 2023. An article on Factz.com revealed that Factz had acquired the magazine, which meant that the then president and chief editor, Bonnie Fuller, ceased to be part of Hollywood Life upon following the acquisition.
Factz is a digital media organization focusing on celebrity news and entertainment content. The company started operating in 2022 and has gained up to 80 million online users. Like Hollywood Life, Factz focuses on catching the attention of millennials and the Gen-Z communities.
A Glimpse Into the Pages of Hollywood Life Magazine
An article on Variety.com cites that Factz insiders are eyeing early 2024 as a perfect time for site overhaul and complete redesign, including releasing a new mobile app. Nonetheless, there’s still much to enjoy from the Hollywood Life website and social platforms. Here’s what’s in between the pages of Hollywood Life Magazine.
- Trending – The section features the latest news surrounding celebrities’ lives, including gossip on their lifestyles, what’s hot in the celeb’s diaries, a peek into their lives, and some celebrity secrets.
- TV- It’s the perfect spot to find all the latest TV news, the hot programs everyone’s watching, recaps on previous episodes, and other information regarding actors on the shows.
- Celeb Weddings: It’s the source where readers get to know who is wedding in the entertainment industry, the venues, and other related news.
- Exclusives– This is a gossip section covering all the revealed secrets concerning celebrities and other entertainment news.
- Celebrity Babies- Here, you get to see the beautiful videos and pictures, and find out more about the babies of your favorite celebrities here. It includes the activities surrounding their lives, plus any news regarding the families and children of different celebrities.
- Pics- This section features pictures showing different activities in the entertainment industry. It has shots from various events, family photos, and more.
The website also contains a few sections with different types of content. The news section, for instance, covers celebrity news, politics, exclusives, pics, and celebrity babies.
You’ll also see an entertainment section with TV, movies, sports, music, sex and relationships, award shows, and holidays.
The fashion section has red carpet, diet and fitness, shopping, makeovers, award shows, and celebrity weddings. If you hover your cursor above shopping, you’ll see headings like All Shopping, Gift Guide, and Shop the Look.
Hollywood Life focuses on celebrity news, lifestyle, and hot gossip around the entertainment industry. While it majorly strives to catch the attention of millennials and Gen-Z women, the content on this site is generally suited for anyone interested in celebrity gossip and entertainment news. For instance, the politics section isn’t exclusively limited to celebrity and entertainment.