DeGeneres, who joined “American Idol” in January announce that she is starting a record label — eleveneleven — and signing up 12-year-old YouTube sensation Greyson Chance as her first artist.
Chance, from Edmond, Oklahoma, was discovered after posting a video of himself playing the piano and singing Lady Gaga’s song “Paparazzi” at a sixth grade music festival on the web.
He was invited to appear on the DeGeneres’ show on May 13. Since then his video has now been viewed over 20 million times.
“Greyson … inspired me to start a record label called eleveneleven. He is my first artist and we are making a record together,” DeGeneres said in a statement released on Tuesday.
Madonna’s manager, Guy Oseary, and Lady Gaga’s manager, Troy Carter, have agreed to co-manage Greyson. Viewers will get a taste of Greyson’s own songwriting talents on Wednesday, as he will perform an original song, “Broken Hearts,” on DeGeneres’s program.
The new label will help her to sign other artists she discovers through her show. At the moment, the next star Greyson Chance will be getting in the field of other teen star: Justin Bieber.