Arcade Fire ready to launch in its own terms

Arcade Fire is preparing to release their first album in four years next month.

“The Suburbs” comes out on August 2 in the United Kingdom and a day later in Canada and the United States. It marks the follow-up to 2006’s “Neon Bible” and their 2004 debut “Funeral,” which each sold about half a million copies in the United States.

The album is being release and recorded on its own recording studio owning the master recordings and publishing rights; they license those rights to different labels across the globe, territory by territory; refusing corporate sponsorships, private-party gigs and most commercial placements; and calls the shots for every major decision.

Now, with “The Suburbs” about to land in cities and suburbs alike, the band’s “new DIY” tactics can serve as a road map for artists of all sizes and styles navigating the 21st-century music business.

“They march to the beat of their own drum, and people really respond to that,” says C3 Presents promoter/talent buyer Huston Powell, who booked the band for the first Lollapalooza festival in Chicago in 2005 and will see it return as a headliner this summer. “I wish for the whole music industry there were 10 more Arcade Fires out there.”

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